“It can be used on all shades of hair to remove brassy tones as well as add depth and shine.” "On blondes, cooler toner makes the colour more silvery, and warmer toner makes it more coppery.”īut Cusick confirms that all coloured hair benefits from a toner – not only light hair. “You can go anywhere with a toner," she reveals. During this process, you are pulling the pigment from the hair, stripping away the colour but not adding any colour." Your final colour then comes from the toning process. She expands: "The professional term is a 'pre-lightener'. "Bleaching is a tool that we use to take colour, or pigment, out of the hair,” explains Adams. Typically, toner is used to neutralise unwanted warm undertones, she adds, “as brassiness on blondes – which can also occur on redheads and brunettes – is something we want to avoid”.įor toner to work, hair needs to be pre-lightened or coloured first. “It works magic on coloured and bleached hair and helps us to correct the tone and personalise your colour.” “Hair toner is every colourist’s best friend,” explains Samantha Cusick, founder of salon Samantha Cusick London. Rosdiana Ciaravolo // Getty Images What is a hair toner – and who is it for?Ī hair toner is a product used to both achieve and help maintain your desired colour, both professionally and at home.
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